Welcome! - to the Lawton Trading in Technology website, incorporating an online version of the
catalogue.
Lawton Trading in Technology is the trading style of Lawton
Trading Limited, Registered in the UK. Company Reg Number 3167840
Registered Office: 30, City Road, London. EC1Y 2AB. VAT Registration: GB 369 6248 08
Richard Stevenson, industry consultant and ex-editor of trade magazine ERT Weekly, looks at the rise and rise of Lawton in the independent retail sector.
Lawton has been voted the independent electrical retailer’s favourite accessory distributor time and time again – and for very good reason. This enviable accolade has been built over 25 years, constantly offering the best products at the best price, backed by the best customer service in the business.
Since opening its doors for trading in 1981, Lawton has kept its central-UK base in the Midlands while extending its reach to the Scottish Highlands and Islands, Northern Ireland, Isle of Man and the Channel Islands. The famous Lawton catalogue has grown from its original brochure to a telephone-directory sized book that is now duplicated on-line with instant electronic ordering facility.
But it is not just the breadth and scope of its accessory product offering that has seen Lawton and its retail partners’ business grow and grow. Guaranteed next day delivery on orders placed before 2pm ensures retailers are never more than a day away from satisfying their customer’s needs and Lawton offers the lowest minimum order quantity in the business – just £50.
To this day Lawton’s customers benefit from being serviced by one of the largest field sales teams on the road. These area sales managers are fully trained in Lawton’s extensive range of accessory products and their applications. With regular store visits, they can offer retailers advice on everything from simple connectivity to full accessory stocking strategies based on their customer demographic.
From simple fuses to high-tech digital switching, wall brackets to designer AV furniture, and HDMI cables to universal remote controls, the Lawton portfolio offers the widest choice of competitively priced, high-margin accessories. Many of these products are exclusive to Lawton – giving the independent retailer new and innovative products to sell that customers simply won’t see discounted in the multiples and super-markets.
For retailers who want to put their own stamp on common off-the-shelf accessories like audio/video leads and adaptors, Lawton offers an ‘own branding’ option on many blister packs. Add to this bulk cartons on some high volume products, ideal for counter service and installer vehicles, and it is easy to see why Lawton’s has a loyal base of independent retailers.
Now well into its third decade of growth, Lawton remains at the forefront of accessory distribution. With its innovative accessory product range and class leading customer service continuing to underpin the business, Lawton is set to remain the retailer’s favourite accessory distributor for many years to come.
If you are in the electrical retail business, then a chat to Lawton today could make very profitable sense indeed.